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PR LEADS Helps Create a “Publicity Machine!” for Consultant
“At the end of my first full week of PRLEADS, this is the deal: I’ve sent out 6 queries – I’ve already gotten 4 responses (I know you said to only expect a 10% return but I can definitely live with a...
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Publicity Opportunity in the Wall Street Journal for Book Authors
Have you noticed the Wall Street Journal is printing informative articles from authors of books that are about to be launched? The Saturday edition is the place to be for new books. I read two...
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4 #Publicity Lessons from the Ice Bucket Challenge
The ALS Ice Bucket Challenge has accomplished what every marketer dreams about: a viral marketing campaign that spreads like wildfire. More than $70 million has been raised so far and it is the...
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Do Online Media Articles Convey Credibility?
This week’s SpeakerNet News newsletter asked whether online articles written by online columnists in national magazines like Forbes were as credible as those in print publications. Of course they...
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Media Training Tips from PR LEADS CEO Dan Janal
One of my clients was pre-interviewed for a TV newscast. She asked me how she can ace the live interview. Here’s what I told her: · Make a list of 3 points you want to cover. Make sure you work...
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How YouTube Helps You Get on Local and National TV: Advice from #PR Expert...
Did you know that reporters and TV producers look at YouTube to see if you are ready for prime time? It’s an interesting insight I picked up at the Authority Marketing.com seminar from John Maher...
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Speakers Can Get Publicity When They Speak at Conferences
When speakers present at large conferences or trade group events, they might be overlooking their most important audience: reporters. If reporters are speaking at the event or covering the event,...
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1 Quick, Easy Way to Get Publicity for Subject Matter Experts
A reader asks: What are simple, yet proven ways, any individual or company can generate positive PR? Here’s my answer: The easiest way for anyone to get publicity is to piggyback onto an existing...
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Publicity Speaker Dan Janal Asks (and Answers) What Do Audiences Really Want...
Reporters Are Looking for YOU! When I spoke at Clemson University’s conference on how to market online training programs and seminars, I came to an important realization after hearing two speakers who...
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PR LEADS Offers Unlimited Keywords to Find Reporter's Queries
PR LEADS has always offered an unlimited number of keywords to find queries from authors. Unlike other services that charge for each keyword, PR LEADS offers an unlimited number of keywords so our...
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Now's the time to plan your editorial calendar
Now’s the time to create your editorial calendar for 2012. What articles should you write to tie into themes that your customers want to know about? What articles will reporters write that you can...
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Media Tips from Trial Lawyer Thomas Puccio
Thomas Puccio, the trial lawyer who defended famous clients including Claus von Bulow, posted these media tips in this book, “In the Name of the Law: Confessions of a Trail Lawyer.” “Always tell...
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How to Get Quoted in the New York Times: Rain Today Interviews PR Expert Dan...
Thanks to the Internet and social media, it’s never been easier to build relationships with reporters and get quoted in their publications. Journalists from all types of publications, including The New...
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PitchingNotes: Reporter Reviews
There are reviews of hotels, restaurants and movies. Why isn’t there a review of reporters? Now there is one! “Pitching Notes recently launched to create a database of pitching tips and reporter...
View ArticlePitching Reporters: Don't Make These Mistakes
Reporters need ideas from you to write their stories. But there is a right way and a wrong way to pitch your story. Here are a few tips on what not to do so you can get free publicity. Don’t even think...
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PR LEADS Success Story: Marjory Wildcraft, organic farmer, information publisher
Marjory WIldcraft Organic gardener and information publisher Marjory Wildcraft used our media databases to contact her local media about an event she planned. Look at these great results! “Yes, I did...
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Family law attorney gets free publicity with tips from PR LEADS and...
* PR LEADS Success Story: Jacqueline Newman, Family Law Attorney “Thanks to your daily tips and the template for responding to leads, I got quoted in The Huffington Post! Thanks, Dan. Keep those tips...
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Free Publicity Tips: Pitch Letters Must be Written for Mobile Reporters and...
Reporters Are Looking for YOU! You’ve heard that you have 15 seconds to capture a person’s attention with a sound bite. Or maybe it is 7 seconds. Or even 5 seconds. The info is all over the map, but...
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Free Publicity Tip: Great Way to Re-Use Your Pitch Letters
Justin Brady Justin Brady, (http://blog.testoftimedesign.com) is a creativity expert who thought of a great tactic to do if you don’t get selected. Find the article and then post your ideas to the...
View ArticleHow to Get Reporters to Give You the Red Carpet Treatment
If you want to be treated like Hollywood Royalty by reporters, its actually fairly simple. Look to the Red Carpet for clues. It happens every year. Reporters expect it. Their readers and viewers demand...
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